The most eagerly-awaited moment in the year for VOG’s more than 4,000 apple farmers has arrived: the #harvest has begun! It all starts with one of the most popular varieties, Gala 🍎

In the coming months, work in the apple orchards will continue with all the apples in our assortment, to provide varieties and brands able to excite and satisfy every consumer for all 12 months of the year.

Thanks to the excellent summer weather, #quality is very high. We’re thrilled to offer our partners and consumers the fruit of our #expertise and teamwork.

#VOG #Homeofapples #apples #freshproduce #southtyrol #cooperation #appleseason #harvest #appleharvest #gala #productsandbrands #origin

Challenges and opportunities for the next apple season were the key points of the #Prognosfruit 2024 conference.  

Although the spring frosts have caused a slight drop in European output, the prospects for our Consortium are still positive and we’re confident about the coming year. 

We’re ready to respond to challenges by fielding all the solutions needed to guarantee high #quality output, the right returns for our members and the #satisfaction of customers.

#VOG #Homeofapples #apples #freshproduce #southtyrol #cooperation #Prognosfruit2024

Challenges and opportunities for the next apple season were the key points of the #Prognosfruit 2024 conference.  

Although the spring frosts have caused a slight drop in European output, the prospects for our Consortium are still #positive and we’re confident about the coming year. 

We’re ready to respond to challenges by fielding all the solutions needed to guarantee #high #quality output, the right returns for our members and the #satisfaction of customers.

#VOG #Homeofapples #apples #freshproduce #southtyrol #cooperation #Prognosfruit2024

A love of the region and the promotion of #healthy, natural lifestyles: to celebrate these values, in the #summer Marlene® is supporting cycling races in its home region of South Tyrol - Südtirol.

Events for cycling enthusiasts began with the Maratona Dles Dolomites on the 7th of July, followed by the Dolomiti Superbike on the 12th and ending from the 22nd to the 26th with the Giro delle Dolomiti.

Every year, these events bring together thousands of athletes in the mountains surrounding our members’ apple orchards. It is an unmissable opportunity to strengthen the presence of the Marlene® brand, supporting our home region and the values of sport!

#Marlene #Daughterofthealps #VOG #Homeofapples #apples #freshproduce #southtyrol #cooperation #sponsoring #maratonadlesdolomites #dolomitisuperbike #girodelledolomiti

Cosmic Crisp® is the game-changer in the category, including in communication initiatives. Until August, the apple with a Heavenly Taste engages Italian, Spanish and German #consumers in initiatives that elevate the fruit's communication.

🌇 In Madrid, Milan, Rome, Cologne and Berlin, audiences were enthusiastic about the “Cosmic Stars and Heavenly Moments” #Roadshow. Spectacular sunsets and special entertainment moments amplified the Heavenly Taste of Cosmic Crisp®, offering participants an unforgettable #lifestyle experience.

🎈Cosmic Crisp® is also reaching for the sky with its hot-air balloon, flying at major European Balloon Festivals. After the first stop in Igualada, Catalonia, from 10 to 14 July, the next stage will be in Todi, central Italy (1-2 August), followed by Landshut, Bavaria, from 23 to 25 August.

🌄The #Instagram channel cosmic.crisp.europe also elevated the experience of Italian, Spanish and German consumers with a heavenly #contest. An elegant stay in South Tyrol and a hot-air balloon flight in the Italian Alps were up for grabs.

With a never-before-seen campaign, Cosmic Crisp® is reaching new modern consumers under any sky!

#cosmiccrisp #heavenlymoments #VOG #Homeofapples #apples #freshproduce #southtyrol #cooperation #roadshow

A guarantee, like friends and family, and a mighty discovery that you can’t wait to share: this is how Giga® is winning over ever more consumers.

In the second half of the season, Giga® increased its presence in stores thanks to its crunchiness, intense aromas, and a positioning aimed at young families. It is an invitation to share that is reflected in new, more consumer-friendly communication.

To reach its target audience, the mighty apple is on Italian beaches with the "Be Fruity" campaign. With samplings and the Giga® Town landing page, the apple offers new ways to explore cities and share their marvels with friends and on social media.

Giga®’s approach is new and unique in the industry, which is why we are so excited to share Giga® with our business partners and consumers!

#giga #mightygood #VOG #Homeofapples #apples #freshproduce #southtyrol #cooperation